• Julie Baker

    ART DIRECTOR + DESIGN THINKER + BRAND STORYTELLER

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Career at a glance

 Addy 
Honors

The DSGN Blog: Work Featured, 2014  /  Design Work Life: Work Featured, 2014  /  The Dieline: Work Featured, 2014  /  Serial Thriller: Work Featured, 2014  /  Escape Kit: Work Featured, 2014  /  FFFFOUND: Work Featured, 2014  /  PaperSpecs Gallery: Exhibit, 2014  /  Creative Review: Work Featured, 2014  /  The Coolector: Work Featured, 2014  /  Phoenix Design Week: Speaker, 2013  /  AIGA Arizona: Programs Chair, 2011-12  /  Ad2 Phoenix: Board Member, 2009-10  /  Ads of the World: Front Page Feature, 2009  /  Computer Arts Magazine: Work Featured, 2008  /  Wheel of Fortune: Contestant & Winner, 2004

AWARDS

Addy’s: Silver Addy, 2014  /  Awwwards: Front Page Showcase, 2014  /  GDUSA: Work Showcase, 2013  /  Premier Print Awards, 2013  /  International Horizon Interactive Awards, 2012  /  GDUSA: Featured Designer, 2008  /  Addy’s: Silver Addy, 2007  /  Art Institute of Phoenix: Best Portfolio, 2007  /  West Valley Arts Council: Scholarship, 2004  /  Art Institute of Phoenix: Full Tuition Scholarship, 2003

mm identity lab

Senior Design Strategist + Art Director

Phoenix, AZ / Fall 2012-Present

 

Lead creative team to integrate voice, look and feel throughout all brand materials (i.e. identity system, website, social media campaigns, environmental design, advertising, and event collateral). Art direct design team, manage and oversee all creative projects, present creative to clients and manage client relations.

Art Direction50%

Brand Strategy25%

Design25%

 

Print40%

Digital60%

Fiesta Bowl

Art Director

Scottsdale, AZ / Spring 2009-Fall 2012

 

Lead the creative team to create advertising and branding concepts for the Fiesta Bowl organization including: Tostitos Fiesta Bowl, Buffalo Wild Wings Bowl, Fiesta Bowl Charities and over 20 Valley-wide events. Hire, manage and art direct seasonal designers and outside vendors. Manage the work-flow and project deadlines.

Art Direction50%

Brand Strategy20%

Design30%

 

Print60%

Digital40%

Crosby-Wright

Designer

Scottsdale, AZ / Summer 2008-Spring 2009

 

Worked directly with the creative team to create advertising and branding concepts. Presented ideas to clients. Lead designer on many projects/clients including W Scottsdale, Reve Jewelers, NanoLite, Ritz Carlton, UltraStar Cinemas and D-Box Motion Code.

Advertising50%

Design30%

Production20%

 

Print70%

Digital30%

McMurry / knoodle

Freelance Designer

Phoenix, AZ / Summer 2007-Spring 2008

 

Worked directly with the creative team to create advertising concepts. Rendered and illustrated concepts to present to clients. Contributing designer on projects.

Advertising70%

Design20%

Production10%

 

Print80%

Digital20%

Education

The Art Institute of Phoenix: Advertising BA, 2005-2008

Training + Memberships

AZIMA, 2011-Present  /  How Design Conference, Denver 2010, Chicago 2011, Boston 2012  /  Social Media Strategies Summit: Chicago, 2012  /  AIGA Arizona: Phoenix, 2006-Present  /  Ad2 Phoenix: Phoenix, 2005-Present

 

PHOENIX-BASED CREATIVE

 

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When I’m not telling brand stories, you can find me riding my trike downtown, hashtagging #nomnoms on my foodie pics from local spots, trying to achieve the perfect cat beard, getting a dose of art therapy, snapping shots with my Canon, and trotting the globe.